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directed by Linda Notelovitz

This campaign for Netherlands-based start-up, The Farm Kitchen, was conceptualised and created by LifeDesign.

The concept focused on presenting the brand's true essence: transforming the earth through regenerative agriculture for a better tomorrow. This story was brought to life through four unique films: 'Birth' (respect for the soil), 'Growth' (discovering the benefits of taste and health), 'Blooming' (experiencing Mother Nature’s love) and 'Being' (changing our behaviour to be kinder in the world).


CLIENT: The Farm Kitchen

Xander Meijer, Jonathan Karpathios, Vanessa Suurs 

Director/Producer: Linda Notelovitz
Digital Creative Director: Giovanna Winetzki

DOP: Maxime Lahousse

Focus Puller: Jeroen During

Gaffer: Collin Kasper

Set Dresser & Standby: Shaun McAdam

H&MU: Niels Wahlers

Editor: Peter Mostert, Hooligan NYC
Colourist: Michele Wilson, Ludus Post Production JHB
Online Artist: Simone de Ruyck
Sound Design & Final Mix: Stephen Webster, The Workroom Audio Post

Music: Monde Mkhizwane, Wonga Music

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